At BMP they worked on many brands including: Sony and Heinz. After a brief period apart, Davidson and Papworth reunited and moved to Leagas Delaney, where they created the Adidas Euro ‘96 campaign. In 1997, they moved to BBH to work on Levi’s (Flat Eric), Audi and Lynx. As creative directors in September 2000, they set about building the then flagship Wieden + Kennedy London. The work they have helped create there on Nike, Aiwa and Honda UK had gone global.Davidson and Papworth are the first partners to be appointed from outside Wieden & Kennedy's Portland headquarters and the first appointments to the global board since 1996.
Tony & Kim
"If you want to be a partner at Wieden & Kennedy, you've got to be some kind of saint and some kind of crazy.
"No-one exemplifies that more profoundly than Tony and Kim. They have raised the bar, broken rules, lifted hearts and shocked the world.
"There is no office, anywhere, more loved and respected than Wieden & Kennedy London."
Davidson and Papworth have been responsible for a number of award-winning campaigns since they joined the agency in 2000, most notably the Honda "power of dreams" spot, winning two black D&AD Pencils and the Grand Prix at Cannes.
Davidson on Papworth:
Thumbs up to these two geniuses!