How can a company promoting to save the planet, cut down a forest in order to promote themselves?!? the answer: 'recycled' business cards!
Each card is made from discarded paper and stamped with the company details, not only a clever execution but also an effective way of portraying the brands ethos.
Agency: Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
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