An ambient campaign for a travel agency in Norway really did bring the beach to erm, a city bus stop.
The clothes in front of the billboard were constantly “updated” during the campaign period. I think the campaign works really well in suggesting paradise is just a step away. The setting of the
bleak city 'wasteland' contrasted with the idyllic beach scene is effective in itself.
The ad really does create an escape ism from the mundane which you can literally dive straight into!
Advertising Agency: TBWA\OSLO, Norway
Creative Director / Copywriter: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Photographer: Heia Espen
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