Edible Trees

More original branding ideas!

Here an ambient media campaign with a fresh look on things.

In order to promote the Tibits restaurant chain in Switzerland, giant forks were fixed to trees in the surrounding parks and shopping centres. The idea is to draw attention to the fresh, vegetarian menu that diners can expect.

The large scale of the execution does make it effective as passers by would find the forks hard to avoid. I do like the idea but the forks still remind me of oversized broccoli or the thought of eating a tree!

I'm interested in ambient advertising, the way it transforms the world we live in making it very hard to ignore, meaning the execution possibilities are endless.

Agency: Wirz/BBDO, Switzerland

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