Beer Belly

More original branding ideas! The brief was to design a business card for a fitness trainer. 

To make the design unique, they came up with a interactive foldable design. In a world of standardized and formatted business cards, this execution is memorable. The concept is 
to tear off excess flab which compliments the profession of the business and provides an effective message. 

I like the interaction needed for this idea, as most business cards are just there to look at. The tearing off of the flab also mirrors the aims of the company, like a before and after moment.

Agency: Leo Burnett Dubai, United Arab Emirates.

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