Another amazing book by Mario!
Pricken's previous book, Creative Advertising, sparked the imaginations of creative professionals. Now Visual Creativity goes one step further.
This practical guide is filled with tips and techniques specifically designed to create whole new worlds of visual ideas. This covers exercises and methods to help all creatives hone their gifted capabilities, produce inspirational campaigns, and move in new directions. I currently have this on loan from the Edward Boyle.
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