Mario Pricken's Creative Advertising Advice

Mario Pricken is a creative genius!

The book unravels the creative process behind some of the most effective campaigns of recent years. 
Each page is a homage to over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.
The layout and design allows each chapter to  highlight different  methods for creating unforgettable ads. I have the older edition and in the past it has been a lifesaver!  But annoyingly a newer edition includes a completely revised and updated introductory chapter plus loads of new examples.  

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