Mario Pricken is a creative genius!
The book unravels the creative process behind some of the most effective campaigns of recent years.
Each page is a homage to over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.
The layout and design allows each chapter to highlight different methods for creating unforgettable ads. I have the older edition and in the past it has been a lifesaver! But annoyingly a newer edition includes a completely revised and updated introductory chapter plus loads of new examples.