Hey Whip

Whilst on placement in Adland, I was told to buy this book if I was thinking about a future in advertising...

Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Apparently the book gives the reader the best ad advice for traditional media as well as an updated version covering possibilities of new media and technologies. Overall the bulk of the book establishes why bad ads sometimes work, why great ads fail, and how you can balance creative work which can sell. 

Something extra to add to my Christmas list. 

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