An exhibition celebrating a London!
"London is where the rest of the world looks to check the pulse of contemporary design. Many of the world's most exciting talents are based here. It has become a place to look for fresh thinking in fashion, architecture, communication and product design, as well as newly emerging ideas on installation and interaction. Companies seeking creative talent look to London for design graduates. What has turned London into this hotbed" (Design Museum)
Super Contemporary interprets London's creative diversity through timelines, maps and design commissions. The collaboration with Beefeater Gin (London born and bred) allowed the design museum to explore just what has made design in London special.