I love this art direction from fashion designer Natalie Wood!
I recently thinking about McQueen's latest collection and soon to be aired catwalk show..and it got me wondering about the lengths some fashion designers go to come up with an 'attention grabbing' show theme. Here Wood has pushed the boundaries when presenting her quirky label Something. Instead of using a runway, Wood placed her models or living dolls house complete with quaint furniture.
So unique, these themes allow the impossible to be made possible as the fashion business strives to get noticed at whatever cost. Almost like a spectacle, the more theatrical the better... turning the catwalk into a competitive display of creative originality.