WonderlandMagazine

From a dragon's den pitch to world wide distribution, Wonderland's editorial appeals to all walks of life. The magazine was born in 2005 and is a uniquely positioned, independent, bi-monthly publication for both men and women. 

A homage to visual culture and contemporary creativeness, Wonderland appeals all those interested in art, design, fashion and film. The talent behind the magazine had previously worked in the editorial offices of V, The Face, Spruce, Wallpaper and Photographer. Not only is every cover design completely different to its predecessor, but the creative quality of each spread is reflective of the gifted graphic designers and art directors who have put the art work together. Whether it be the choice of typography or use of colour, the effectiveness of the layout is down to a tea.

Check out every issue:

http://www.wonderlandmagazine.com/

Flora Plan: The Lady Who Lunches

Vogue Australia has shot a pretty series of images with a regal couture edge titled “Flora Plan”. The delicacy and prim and proper-ness of the art direction is a clear contrast to other darker, gothic fashion spreads out there. Shot by Troyt Coburn, model Valerija Erokhina captures the waisted silhouette of the 40s and alongside the underlying texture, colour and movement,  the art direction is vivid to capturing the idylic.  

Art Direction With Flair

I'm always on the look out for cool fashion art direction. 

Here Flair Magazine have made a typical jewellery editorial shoot shine. Most shoots like this generally use a simple white backdrop or a posing model left draped in layers of sparkle, which can get a tad boring and expected. To break these boundaries, Flair decided to choose unusual jewelry instead of the typical designer statement pieces and alongside some amazing photography, art direction like this really catches your attention when your flicking through your fashion glosssy!

The model and the jewellery pieces seem to metamorphosis into each other, but photographer Alix Malka has still been able to perfectly capture close ups and draw attention to the pieces.  It almost seems a shame that this shoot will only live on the pages of Flair, I could see it being using for branding in the music industry.