Hot with the chance of a late storm

Sculpture by the Sea is a yearly event that showcases artists work along Sydney’s Bondi to Tamarama coastal walk, The event demonstrates a variety of sculptures and installations provoking much debate. One sculpture that recieved vast attention was a giant melting Mr. Whippy Ice-cream Van, entitled “Hot with the chance of a late storm”. The van was created by Johnathon Kneebone and James Dives from Advertising Agency ‘The Glue Society’. The concept aim is a statement on the perils of Global Warming and with a hefty price tag of $22000, an expensive if deserving cause. 

Nevertheless I have a fascination with the freedom of ambient media.

Think Skool

This is amazing!

A very conceptual campaign from the School of Visual Arts to encourage the idea of creative thinking. The execution allows students to write down their thoughts literally anywhere around campus, so there's no excuse when it comes to having no ideas. This isn't surprising considering their tutors include the likes of Stefan Sagmeister, Paula Scher and Milton Glaser! 

Agency: KNARF New York, USA

Creative Director: Frank Anselmo

Art Directors: Jeseok Yi, Frank Anselmo

Copywriters: Frank Anselmo, Jeseok Yi

Photographer: Billy Siegrist

Before You Turn Away, Put Yourself In My Place

Imagine if you were homeless... well that's exactly what Weingart's wants you to do!

To raise awareness for their homeless center, Weingart wanted to make people imagine themselves being homeless. But we're not talking a night on the streets or rummaging for scraps to eat, it's only a homeless experience that lasts for a minute or to. They started by photographing people living on the streets of LA and gave each of them a blank cardboard to sign and had them write the same message: Before you turn away, put yourself in my place. Followed by the URL, weingart.org. Then they took those images, blew them up life-size, removed their faces and made them into photo-realistic cardboard cutouts. The cutouts were placed in upscale shopping centers in Bevery Hills and Santa Monica. 

Such a great campaign as it's sometimes hard to approach issues like this, the success really does lie in making everyday people part of the awareness. This new approach helped to raise funds for Weingart..

Agency: David & Goliath Los Angeles, USA.

Green Coke

Yes, coke is going green and they needed 200,000 crushed cans to do so. To mark Recycle Week, a 1940s Coke ad was recreated using 200,000 crushed cans . The 50m long artwork was created on the Sussex coast and took a week to complete. 

It's based on this 1949 billboard ad by artist Haddon Sundblom who painted many of Coke's most famous poster images.

With this, Coke aims to encourage people to recycle their used  cans. "At the end of the Recycle Week [June 22-28] each of the 200,000 cans will be recycled saving enough energy to keep a television running for seventy years".

Apparently Coke is working with the recycling bodyWRAP to install Recycle Zones around the UK in public places like parks and shopping centres.

I like the idea of using the little pieces to make up the bigger picture.

It's good to see Coke doing their bit for the environment.

Oh I Do Like To Be Beside The Seaside

An ambient campaign for a travel agency in Norway really did bring the beach to erm, a city bus stop.

The clothes in front of the billboard were constantly “updated” during the campaign period. I think the campaign works really well in suggesting paradise is just a step away. The setting of the 

bleak city 'wasteland' contrasted with the idyllic beach scene is effective in itself. 

The ad really does create an escape ism from the mundane which you can literally dive straight into!

Advertising Agency: TBWA\OSLO, Norway

Creative Director / Copywriter: Erik Heisholt

Art Director: Eva Grefstad Knudsen

Photographer: Heia Espen

Edible Trees

More original branding ideas! Here an ambient media campaign with a fresh look on things. In order to promote the Tibits restaurant chain in Switzerland, giant forks were fixed to trees in the surrounding parks and shopping centres. The idea is to draw attention to the fresh, vegetarian menu that diners can expect. The large scale of the execution does make it effective as passers by would find the forks hard to avoid. I do like the idea but the forks still remind me of oversized broccoli or the thought of eating a tree! I'm interested in ambient advertising, the way it transforms the world we live in making it very hard to ignore, meaning the execution possibilities are endless. Agency: Wirz/BBDO, Switzerland