Agency: BBH, London
Creative Director: Nick Gill
Art Director: Dave Monk
Copywriter: Matt Waller
Production Company: Rattling Stick
Director: Andy McLeod
McQueen's Live Fashion Feed
Having worked at Alexander McQueen on placement, I was eagerly waiting for the SS10 show in Paris. On Tuesday, Mcqueen and Showstudio joined forces to provide one of the first live catwalk broadcasts, allowing my wait to come to an end.
I visited McQueen's website to get a direct link to the live streaming but there were a few technical glitches. This meant that many fashion lovers missed the live stream because they failed to connect, including me. Luckily the problem was worldwide and not just my tired macbook, as the extensive number of people trying to connect had in fact flawed the system. A later on demand stream was posted so everyone who missed out, did finally get to capture some McQueen magic. Perhaps next time more thinking needs to done to avoid a system meltdown once again.
The stream was more successful than first imagined, as the creators had obviously not configured the system to deal with huge online numbers. It has also sparked a new age in catwalk shows, as Louis Vuitton will continue in McQueen's footsteps.
Enjoy 'Plato's Atlantis'!
P.s. heres a couple of things that caught my eye...
Hey Whip
Whilst on placement in Adland, I was told to buy this book if I was thinking about a future in advertising...
Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Apparently the book gives the reader the best ad advice for traditional media as well as an updated version covering possibilities of new media and technologies. Overall the bulk of the book establishes why bad ads sometimes work, why great ads fail, and how you can balance creative work which can sell.
Something extra to add to my Christmas list.
A Book for Producing Ideas
This book was given to me about a year ago.
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.
It's a small read, but very influential as James unravels the mysteries of the creative thinking process.
More creative advice from Mario
Another amazing book by Mario!
Pricken's previous book, Creative Advertising, sparked the imaginations of creative professionals. Now Visual Creativity goes one step further.
This practical guide is filled with tips and techniques specifically designed to create whole new worlds of visual ideas. This covers exercises and methods to help all creatives hone their gifted capabilities, produce inspirational campaigns, and move in new directions. I currently have this on loan from the Edward Boyle.
Doctor Parnassus's Imaginarium
The Imaginarium of Doctor Parnassus is an upcoming fantasy film directed by Terry Gilliam and written by Gilliam and Charles McKeown. The film follows the leader of a travelling theatre troupe who, having made a deal with the Devil, takes audience members through a magical mirror to explore their imaginations.
Christopher Plummer, Tom Waits, and Heath Ledger star in the film, though Ledger's death 1/3 of the way through filming caused production to be temporarily suspended. Ledger's role was recast with Johnny Depp, Jude Law, and Colin Farrell portraying transformations of Ledger's character Tony as he travels through a dream world.
I can't wait to see this, as research for my independent project aims to understand the importance of the imagination.
Adam and Eve
A young creative agency based in London offering advertising, communication planning, digital events and design.
I love their website, it's interactive but not too 'flashy' (inundated levels of flash effects). I especially admire the 'loading' idea....it's genius.
Have a look: http://www.adamandevelondon.com/
Mario Pricken's Creative Advertising Advice
Mario Pricken is a creative genius!
The book unravels the creative process behind some of the most effective campaigns of recent years.
Each page is a homage to over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.
The layout and design allows each chapter to highlight different methods for creating unforgettable ads. I have the older edition and in the past it has been a lifesaver! But annoyingly a newer edition includes a completely revised and updated introductory chapter plus loads of new examples.
Old Persons Home
On summer visit to the Saatchi gallery, I experienced a peculiar installation within the gallery basement.
Named 'Old Persons Home' by Sun Yuan and Peng Yu, was a room full of old men in motorised wheelchairs. They looked sad, drained as if hanging on to every ounce of life dressed in greatcoats and military uniforms. One held a pair of scissors, another a can of beer. The models were so lifelike I first thought they had to be actors. The physical detail and human resemblance was very uncanny. As I watched these remote controlled wheelchairs would come to life now and again, sometimes bumping into each other.
Eerily amazing.
The 13 year old fashion blogger
I recently heard about this in the press and it puts my blog to shame....
Tavi Gevinson, is a teenage fashion blogger from the suburbs of Chicago.
She describes herself as a "tiny 13-year-old dork that sits inside all day wearing awkward jackets and pretty hats". Since launching her blog in December Tavi has appeared on the cover of Dasha Zhukova's relaunched Pop magazine, been interviewed by Pixie Geldof in Katie Grand's new issue of Love, and has been pictured on the front rows of this season's biggest fashion shows, with editors and celebrities seated behind her.
Gevinson's blog was initially believed to be a fake created by fashion insiders because it was so professional, and features analysis of magazines and photographs of her daily outfits. I'm sure we'll see her working as a top editor for Vogue in a few short years.
Have a peek: http://tavi-thenewgirlintown.blogspot.com/
Telling Tales: V&A
During my summer hols, I made my way to South Kensington for
a stroll around the V&A. I had heard about this new exhibition:
Telling Tales and thought it looked interesting.
Telling Tales explores fantasy and fear in contemporary design.
Each display showcases furniture, lighting and ceramics through
storytelling. Overall the exhibition was cosy and compact, consisting
of three 'rooms': the forest glade, the enchanted castle and heaven/hell.Telling Tales allows reference to an inner child with a belief in make believe and fairy tales.
It was just intriguing to see this approach applied to a designers'
thinking.
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