1948 is Nike’s creative playground-retail store in Shoreditch, London. In addition to displaying and selling shoes, 1948 offers an entire art floor for fun events and installations.
The installation created by Finland-born creative Kustaa Saksi is all about the historical fun journey of the Nike running shoe. The design has a pop-art, retro feel that fits Nike's brand history.
Saksi himself is in many media, including print, sculpture and now also more frequently 3D. His book, Offpiste (2008), features recent work. In addition to Nike, Saksi’s other clients includes Diesel, Issey Miyake, Lacoste, Levi's, New York Times, Mercedes Benz, MTV, Playboy and Wallpaper.